Privacy Policy

1. Introduction

Welcome to Pelvic Floor Strong™ ("we", "our" or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at pelvicfloorstrong.uk and make purchases through our platform.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

2. Information We Collect

We collect information that you provide directly to us, including:

• Name and email address (when you make a purchase or sign up)
• Billing and shipping address
• Payment information (processed securely by our payment providers — we do not store full card details)
• Any communications you send to us

We also collect information automatically, including:

• IP address and browser type
• Pages visited and time spent on site
• Referring website addresses
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Process your orders and deliver your purchase
• Send you order confirmations and customer support communications
• Send marketing emails if you have opted in (you can unsubscribe at any time)
• Improve our website, products and services
• Comply with legal obligations
• Prevent fraud and ensure security

4. Cookies

Our website uses cookies — small text files placed on your device — to improve your browsing experience, analyse traffic and support our marketing. You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the website.

5. Sharing Your Information

We do not sell your personal data. We may share your information with trusted third parties including:

• Payment processors (e.g. Stripe, PayPal) to complete transactions
• Email service providers for marketing communications
• Analytics providers (e.g. Google Analytics) to understand website usage
• Legal authorities if required by law

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. Purchase records may be retained for up to 7 years for accounting and legal purposes.

7. Your Rights (UK GDPR)

Under UK GDPR, you have the following rights:

• Right to access – request a copy of the personal data we hold about you
• Right to rectification – request correction of inaccurate data
• Right to erasure – request deletion of your personal data
• Right to restrict processing – request that we limit how we use your data
• Right to data portability – receive your data in a structured, machine-readable format
• Right to object – object to processing of your data for direct marketing

To exercise any of these rights, please contact us at: [email protected]

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, loss or misuse. All payment transactions are encrypted using SSL technology.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites and encourage you to read their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Your continued use of the website following any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: [email protected]
Website: pelvicfloorstrong.uk